ASOS Asos Summer 26 Always-On 2026

About

A fashion editorial image created for the ASOS Summer 26 Always-On project, featuring creative direction by Paolo Princi and modeled by Alice McGrath, Luca Goodfellow, and Valentina Caicedo. A model with long dark curly hair stands inside a café, wearing large dark sunglasses, a structured cream-colored zip-up jacket, a short brown skirt, and strappy black heels. She holds a small white pouch bag in her hand. The background features light blue walls, white square-tiled wainscoting with decorative stamps, brown tiled flooring, and a menu board displaying prices and sandwich options. Natural light illuminates the scene, highlighting the textures of the clothing and interior finishes.