Asos Summer 26 Always-On 2026

Description

A fashion editorial image created for the ASOS Summer 26 Always-On project, featuring creative direction by Paolo Princi and modeled by Alice McGrath, Luca Goodfellow, and Valentina Caicedo. A model with long dark curly hair stands inside a café, wearing large dark sunglasses, a structured cream-colored zip-up jacket, a short brown skirt, and strappy black heels. She holds a small white pouch bag in her hand. The background features light blue walls, white square-tiled wainscoting with decorative stamps, brown tiled flooring, and a menu board displaying prices and sandwich options. Natural light illuminates the scene, highlighting the textures of the clothing and interior finishes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Café

Context

Advertising Campaign, Lookbook