BrandASOS
ProjectAsos Summer 26 Always-On

ASOS Asos Summer 26 Always-On 2026
Associated creatives
Tags
Description
Model Luca Goodfellow poses against a textured white wall in full-length view for the ASOS Summer 26 Always-On project. He wears a relaxed off-white buttoned lightweight jacket paired with matching wide-leg trousers, layered over a tan underlayer and accessorized with a subtle chain necklace. The styling is finished with tan suede lug-sole shoes on a light concrete floor under soft, even daylight.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Off-White (70%)
Beige (20%)
Context
Lookbook