ASOS Asos Summer 26 Always-On 2026

Description

Model Luca Goodfellow stands outdoors in front of a weathered brick wall topped with lush green foliage for ASOS Summer 26 Always-On, with creative direction by Paolo Princi. He is styled in a relaxed pastel lilac jacket and matching trousers, layered over an unbuttoned cream textured shirt, a beige underlayer, and a thin gold chain necklace. Topping off the ensemble is a dark washed baseball cap featuring a white embroidered letter graphic. Soft natural daylight illuminates the frame, capturing subtle textures across the tailored outerwear, textured knitwear, and architectural backdrop.

Style

Editorial, Vertical, Pastel

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Lookbook