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  • ·Luca Goodfellow for ASOS Summer 26 Campaign
Brand
ASOS
ProjectAsos Summer 26 Always-On
Model Luca Goodfellow posing outdoors in a lilac jacket, layered beige shirt, matching trousers, and a black cap in front of a brick wall.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

luca goodfellowman in pastel jacketpastel lilac jacketlilac jacketman wearing baseball capblack baseball capbaseball capcream textured shirtlayered shirt

Description

Model Luca Goodfellow stands outdoors in front of a weathered brick wall topped with lush green foliage for ASOS Summer 26 Always-On, with creative direction by Paolo Princi. He is styled in a relaxed pastel lilac jacket and matching trousers, layered over an unbuttoned cream textured shirt, a beige underlayer, and a thin gold chain necklace. Topping off the ensemble is a dark washed baseball cap featuring a white embroidered letter graphic. Soft natural daylight illuminates the frame, capturing subtle textures across the tailored outerwear, textured knitwear, and architectural backdrop.