BrandASOS
ProjectAsos Summer 26 Always-On

ASOS Asos Summer 26 Always-On 2026
Associated creatives
Tags
Description
Model Luca Goodfellow is seated inside a cafe booth wearing a cream and navy colorblock short-sleeve polo shirt paired with dark grey pleated trousers and a black leather belt. A second model wearing a brown skirt and cream top is partially visible in the left foreground. The setting features light blue painted walls, white wainscot tiling, and natural light streaming through a window bearing reverse cafe typography.
Style
Editorial, Vertical, Retro
Techniques
Natural light
Industries
High Street Fashion
Color
Cream (40%)
Navy (30%)
Charcoal (30%)
Background
Café
Context
Advertising Campaign