ASOS Asos Summer 26 Always-On 2026

Description

Model Luca Goodfellow poses against a plain white studio backdrop for the ASOS Summer 26 Always-On campaign. He wears a relaxed-fit white button-up jacket layered over a beige knit shirt and matching white trousers. The shot utilizes soft, diffused lighting with a clean, minimalist aesthetic. Creative direction is credited to Paolo Princi.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Background

White Seamless, House

Context

Lookbook