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  • ·ASOS Summer 26 Luca Goodfellow in White Jacket Editorial
Brand
ASOS
ProjectAsos Summer 26 Always-On
Model Luca Goodfellow wearing a white jacket over a beige collared shirt and white trousers against a plain white background.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

luca goodfellowman in white jacketwhite jacketwhite workwear jacketwhite trouserswhite pantsbeige shirtcollared shirt

Description

Model Luca Goodfellow poses against a plain white studio backdrop for the ASOS Summer 26 Always-On campaign. He wears a relaxed-fit white button-up jacket layered over a beige knit shirt and matching white trousers. The shot utilizes soft, diffused lighting with a clean, minimalist aesthetic. Creative direction is credited to Paolo Princi.