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Model Luca Goodfellow wearing a white jacket over a beige collared shirt and white trousers against a plain white background.

ASOS Asos Summer 26 Always-On 2026

About

Model Luca Goodfellow poses against a plain white studio backdrop for the ASOS Summer 26 Always-On campaign. He wears a relaxed-fit white button-up jacket layered over a beige knit shirt and matching white trousers. The shot utilizes soft, diffused lighting with a clean, minimalist aesthetic. Creative direction is credited to Paolo Princi.

Brand

ASOS

Project

ASOS Asos Summer 26 Always-On 2026

Keywords

luca goodfellowman in white jacketwhite jacketwhite workwear jacketwhite trouserswhite pantsbeige shirtcollared shirt

Credits

Paolo Princi
Creative Director
Alice McGrath
Model
Luca Goodfellow
Model
Valentina Caicedo
Model

Styles

VerticalCommercialCleanMinimalist

Techniques

Soft Light

Industries

Menswear

Background

White Seamless
House

Context

Lookbook
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