Logo
  • Home
  • ·Media
  • ·ASOS Summer 26 Campaign Featuring Models in Retro Cafe Styling
A woman in a cream zip jacket and dark glasses sits on a cafe table beside a man in a navy and cream polo shirt laughing.

ASOS Asos Summer 26 Always-On 2026

About

Captured for the ASOS Summer 26 Always-On campaign under the creative direction of Paolo Princi, two models share a candid laugh inside a vintage-styled cafe. On the left, a model wearing dark tinted sunglasses and a structured cream zip-front jacket rests on the edge of a pale turquoise table. Seated beside her, a man with curly hair wears a color-blocked navy and cream polo shirt with an embroidered chest logo while gesturing mid-conversation. The cafe interior features light blue painted walls, framed wall prints, white wall tiles, and a chalkboard menu.

Brand

ASOS

Project

ASOS Asos Summer 26 Always-On 2026

Keywords

woman in cream jacketcream zip jacketbeige jacketzip up jacketbrown pleated skirtbrown skirtman in navy polo shirtnavy polo shirtcolor block polopolo shirtdark sunglassestwo models laughingtwo modelsman and woman talking

Credits

Paolo Princi
Creative Director
Alice McGrath
Model
Luca Goodfellow
Model
Valentina Caicedo
Model

Styles

EditorialHorizontalPlayfulWarmRetro

Techniques

Soft Light

Industries

High Street Fashion

Background

Café

Context

Advertising Campaign
Similar media
Model wearing a tan jacket and white shorts standing next to a seated man for Trenery
Low-angle portrait of a smiling Black man wearing a cream collared shirt, tan suit jacket, and a gold medallion necklace.
Man with curly hair wearing a striped short-sleeve shirt and brown trousers leaning against a tiled building wall
Two models posing against a white seamless background in a four-panel fashion editorial layout for 10 Magazine Australia.
A man with long curly blonde hair wearing a striped short-sleeve shirt and brown trousers stands outdoors against a building corner.
Three models relaxing on a sailboat deck wearing casual summer apparel for Tommy Hilfiger Australia Summer24 campaign.
Model Emma Balfour wearing a cream polo shirt layered over a plaid undershirt against a white background
Two people seated at a wooden dining table inside a residential room with hardwood floors, photographed by Ari Marcopoulos.
Group of four smiling models on a boat wearing casual summer clothing including a red polo shirt and patterned dress.
Man and woman standing on a narrow sunny European street while an older man rides a bicycle behind them.
Two models walking through a fish market interior wearing layered beige trench coat and blue mesh top with denim skirt.
Three female models seated at a cafe table with handbags, photographed by David Sims for Dior Pre-Fall 2026.
Man in red jacket and woman in brown jacket walking together on stone path holding dark handbags
Two models seated on a patterned sofa, a woman in a black outfit and a man in a dark blazer with a handbag nearby.
Two young men in a library setting wearing vintage-inspired knitwear and dark trousers
Two models on a sailboat wearing Tommy Hilfiger summer apparel with ocean in background
Two models posed against a warm brown studio background wearing layered streetwear apparel including a colourblocked top and houndstooth trousers
Four models in casual summer apparel smiling on a wooden sailboat deck for a Tommy Hilfiger campaign
Three young adults gathered around a wooden dining table reacting with excitement to a stack of waffle sandwiches, produced by Belinda Blooman.
From the same project