ASOS Asos Summer 26 Always-On 2026

Description

This commercial campaign image for ASOS Summer 26 Always-On, directed by Paolo Princi, features a young male model with curly dark hair standing inside a cafe. He is wearing a grey tailored blazer over a light blue button-down shirt and a cream polo shirt, paired with dark trousers and a black belt. He playfully pulls open his jacket to reveal a small container of french fries tucked into the inner pocket. The background displays a light blue wall adorned with framed prints and a black menu board detailing sandwich options above white tiled wainscoting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Café

Context

Advertising Campaign