ASOS Asos Summer 26 Always-On 2026

About

This fashion editorial image for the ASOS Summer 26 Always-On project features a young male model standing outdoors in an urban setting. He wears a casual white jacket, matching trousers, and a beige top paired with tan suede shoes, holding a black cap in his right hand. The background consists of a rustic red brick wall with green shrubbery and a traditional building exterior under natural daylight. The composition utilizes a vertical framing style with soft, even lighting that highlights the textured garments and relaxed posture. Paolo Princi directed the shoot, capturing a clean, effortless aesthetic.