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Paolo Princi

Paolo Princi

Creative Director

Asos Autumn 26 / Chpt. 3

Man wearing a long cream coat over a plaid shirt, grey trousers, loafers, and a red cap in a studio.

A male model wearing a dark grey double-breasted suit holding a can in a studio with a yellow backdrop roll.

A young male model wearing a beige blazer, red cap, and denim jeans against a white seamless background with ASOS branding overhead.

Model standing in studio wearing a brown coat and green sweater over his shoulders with photography equipment nearby

A digital screen displaying a zebra print handbag on a wheeled studio light stand against a white backdrop.

Model with long dark hair wearing a grey pinstripe suit seated on a wooden apple box in a white studio.

Model wearing zebra-print beret and grey hoodie adorned with jewelled brooches against a neutral studio background

Model Akon Changkou in a leopard print faux fur coat posing on a white seamless studio backdrop for ASOS.

Asos Autumn 26 / Chpt. 2

Model wearing a black leather jacket and blue denim jeans standing in a white seamless photography studio

Model wearing a brown leather jacket and blue baseball cap adjusting his hat against a plain white studio wall

Model resting legs up in a chair wearing a red plaid dress against large bright windows

Model wearing an oversized black blazer and structured red dress in an indoor space with blue carpet.

Model in a dark brown high-collared jacket with gold statement brooch leaning against a white architectural wall.

Model leaning forward against a white wall wearing a striped shirt, tie, light blue tights, and black heels.

Compact portable printer resting on a textured blue surface displaying a printed photograph of a fashion model

Model having a jacket adjusted by a dresser in a backstage fashion fitting for ASOS.

Asos Autumn 26 / Chpt. 1

A young man in a dark suit standing beside a grey office cabinet reading a magazine

Man seated on a wooden park bench reading a newspaper, wearing a dark jacket, trousers, and loafers.

A woman in a zebra-print top holding a coffee cup and papers against a plain background

Model in white high-neck jacket and sunglasses holding a bright green fringed bag

Model squatting in an office holding loose papers wearing a brown dress with a zipped collar.

Model wearing a brown jacket with black floral embroidery holding a zebra print clutch against a plain white background

Brown crocodile-embossed leather briefcase with a tan notebook, keys, and accessories on a deep blue textured surface.

The Asos Blue Room

Model Rina Lipa posing with arms behind head in a white Bambi graphic ringer t-shirt and pink skirt against a blue curtain.

Smiling woman with eyes closed wearing a sheer taupe blouse, gold statement necklace, and holding a pink fringed bag against blue drapes.

Model Jeremiah Berko Fourdjour in a white tank top, sunglasses, and pleated brown trousers on a white plinth against blue drapery.

Hugh Laughton-Scott wearing a black blazer, beige wide-leg trousers, and a burgundy tie against a light blue curtain backdrop.

Blonde woman wearing dark oval sunglasses and an olive green collared shirt against a powder blue background.

Model Jeremiah Berko Fourdjour sitting on a blue carpet in a white short-sleeve shirt and khaki shorts next to a leather shoulder bag.

Rina Lipa reclines in a yellow fringe halter dress and brown slingback heels on a powder blue velvet sofa.

Model Rina Lipa seated on a blue carpet in a brown halter top and denim shorts leaning against a blue sofa.

Asos Summer 26 Face & Body

Four colorful NYX body mist bottles stacked horizontally on light blue tiles with water splashing over them against a white background.

Close-up of a smiling woman with pastel blue eyeshadow and large polished silver teardrop earrings against a white backdrop.

Woman wearing blue tinted sunglasses on head holding a mascara wand and silver cosmetic tube against a white backdrop.

Hand holding a pink Biodance serum mist bottle and a pastel blue ASOS popsicle against a bright white backdrop.

Woman wearing tortoise sunglasses and zinc cream on her nose smiling while holding a blue ASOS branded ice pop.

Close-up portrait of a woman holding a mascara tube against a light blue tiled background for ASOS.

Model holding a pink OUAI hair repair balm bottle next to her face against a light blue tiled grid background.

Skincare and makeup products stacked against a light blue tiled wall with water splashing around them.

Asos Summer 26 Always-On

Model Luca Goodfellow wearing a navy and cream colorblock polo shirt and grey trousers, seated in a cafe booth for ASOS.

Close-up of a man with wavy dark hair drinking from a white ceramic cup wearing an olive green blazer and a white ribbed undershirt in a cafe.

A woman with wavy brown hair posing against a sunlit white textured wall wearing a light blue pleated fringe sleeveless top.

A young male model posing outdoors wearing a white jacket, trousers, and beige shoes while holding a black cap.

Model Luca Goodfellow wearing a white jacket over a beige collared shirt and white trousers against a plain white background.

Model Alice McGrath smiling while sitting on a red pillar post box in a bright blue anorak jacket and striped shorts on a city street.

Model Luca Goodfellow standing against a white textured wall in an off-white jacket and matching trousers.

Young man wearing a grey blazer, blue shirt, and holding fries inside his jacket pocket in a cafe.

Various Campaigns

Close-up portrait of a man with braided hair, layered gold chain necklaces, and a black tank top against a grey studio backdrop.

Young man with curly hair and a black tank top playfully holding a dark shaving razor like a mustache against a grey studio backdrop.

Close-up of a person holding a green razor with gold signet and gemstone rings against a neutral grey background.

Close-up of a raised fist holding a green razor against a plain grey background

Hand holding an upright black razor surrounded by splashing water droplets against a studio grey background.

Four-panel photo series of a young man shaving with a black razor, applying shaving cream, and holding the grooming razor.

Four-panel grid of a man with braided hair demonstrating a clean shave with an olive green razor against a grey studio backdrop.

Scanlan Theodore

Scanlan Theodore Pre-Fall 24

Model in a silver metallic sleeveless high-neck dress standing before large green tropical leaves for Scanlan Theodore Pre-Fall 24.

Model standing in a strapless textured pink gown with a high slit surrounded by large green potted plants.

Model wearing a textured strapless pink dress posing beside large green leaves for Scanlan Theodore Pre-Fall 24 campaign

Close-up of a model holding a blush pink plush shearling clutch with a gold chain strap wearing a grey tweed tailored blazer.

Model wearing a grey tailored suit and pink tunic holding a cream handbag against a blue wall with sculptural white pillars.

Model posing in a cream shearling belted coat layered over a cobalt blue turtleneck, holding a matching clutch bag in a studio.

Model in a grey check puffed-sleeve top, matching skirt, and black opera gloves standing among lush ferns.

Model wearing a long-sleeved metallic sequin gown standing amidst indoor plants and mossy flooring.

Personal contacts

Paolo Princi

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