Puma PUMA x Madhappy Collaboration 2025

About

Lila Moss is featured in a campaign image for the PUMA x Madhappy collaboration, posing on a seamless white studio background. She is kneeling with her body turned slightly away while looking toward the camera with a neutral expression. She wears relaxed blue denim jeans paired with a light blue button-down shirt and a dark blue track jacket draped over her shoulder. The lighting is soft and ambient, casting gentle shadows across the floor and highlighting the textures of the denim and outerwear. The minimalist composition places the full focus on the subject and the branded athletic apparel.