BrandASOS
ProjectAsos Summer 26 Always-On

ASOS Asos Summer 26 Always-On 2026
Associated creatives
Tags
Description
Fashion studio portrait for the ASOS Summer 26 Always-On campaign, art directed by Paolo Princi. The model poses in an oversized pale cream blazer with matching high-waisted trousers, layered over a light blue striped collared shirt and white t-shirt. Accessorized with sculptural silver drop earrings, the look is framed against a soft white studio backdrop under diffused lighting.
Style
Editorial, Vertical, Pastel, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Cream (60%)
Pure White (20%)
Powder Blue (20%)
Background
White Seamless
Context
Lookbook