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Brand
ASOS
ProjectAsos Summer 26 Always-On
Model wearing a pale cream tailored suit, striped blue shirt, white t-shirt, and silver earrings against a neutral backdrop.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

woman in cream suitwoman in suitcream suitpale yellow suitoversized blazercream blazerpleated trousersstriped button down shirtstriped shirtsilver drop earringssilver earrings

Description

Fashion studio portrait for the ASOS Summer 26 Always-On campaign, art directed by Paolo Princi. The model poses in an oversized pale cream blazer with matching high-waisted trousers, layered over a light blue striped collared shirt and white t-shirt. Accessorized with sculptural silver drop earrings, the look is framed against a soft white studio backdrop under diffused lighting.