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Brand
ASOS
ProjectAsos Summer 26 Always-On
A woman with wavy brown hair posing against a sunlit white textured wall wearing a light blue pleated fringe sleeveless top.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

woman in blue fringe topblue fringe topfringe toppleated sleeveless toppowder blue topwoman posing

Description

A close-up portrait of a woman looking directly into the lens under direct natural sunlight. She wears a powder blue sleeveless garment featuring dense vertical pleating and micro-fringe texture across the chest. Warm light casts sharp, defined shadows across her neck and against the off-white textured stucco wall behind her. Her light brown hair is loosely styled in soft natural waves cascading past her shoulders.