BrandASOS
ProjectAsos Summer 26 Always-On

ASOS Asos Summer 26 Always-On 2026
Associated creatives
Tags
Description
Full-length fashion portrait featuring model Alice McGrath for ASOS Summer 26 Always-On, styled in an oversized butter-yellow tailored suit comprising a double-breasted blazer and pleated tapered trousers. Layered underneath are a light blue collared shirt and an off-white top, complemented by dark sunglasses and light blue open-toe kitten heels. She poses against a textured off-white wall on stone pavement under bright, direct natural sunlight.
Style
Editorial, Vertical, Pastel, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Butter (70%)
Powder Blue (20%)
Context
Advertising Campaign