Logo
  • Home
  • ·Media
  • ·ASOS Summer 26 Menswear Campaign with Luca Goodfellow
BrandASOS
ProjectAsos Summer 26 Always-On
Close-up of a man with wavy dark hair drinking from a white ceramic cup wearing an olive green blazer and a white ribbed undershirt in a cafe.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

luca goodfellowman drinking coffeeman drinking from cupman in olive blazerolive green blazergreen blazerwhite ribbed t shirtribbed undershirtwhite ceramic cupceramic coffee cup

Description

A close-up portrait of model Luca Goodfellow drinking from a white ceramic mug with a blue rim in a bright cafe setting. He is styled in an olive khaki blazer layered over a white ribbed tee, accessorised with a delicate gold chain necklace and a small gold hoop earring. Soft daylight illuminates his side profile and features while he glances towards the camera. The background features blue cafe walls, a black chalkboard menu, and framed artwork.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Khaki (50%)
Off-White (30%)

Background

Café

Context

Advertising Campaign