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Brand
ASOS
ProjectAsos Summer 26 Always-On
Model wearing a light blue fringed sleeveless dress, silver cuff bracelet, and heeled sandals against a white outdoor wall.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

pale blue fringe dressfringe dresslight blue dresstiered fringe dresssilver cuff braceletmetallic cuff braceletsilver braceletlavender kitten heelsheeled sandalswoman standingwhite woman

Description

Model Alice McGrath stands full-length in a high-neck pale blue fringe dress featuring tiered layers of long cascading tassels. She accessorises the textured sleeveless piece with a chunky polished silver cuff bracelet on her right wrist and pale lavender open-toe kitten heels. Direct, hard natural sunlight casts clean directional shadows against a smooth white outdoor wall and pale stone paving stones. Art directed by Paolo Princi for ASOS, the composition presents a minimalist, modern summer lookbook aesthetic.