e.l.f. cosmetics The e.l.f.ing Magical Sisters 2026

About

e.l.f. cosmetics presents The e.l.f.ing Magical Sisters, a commercial video directed by Hannah Levy and produced by Hungryman. The spot features three women interacting in a cozy living room, centered around the application of the brand's makeup stick products. Captured with a moody, intimate atmosphere, the production employs low-key lighting and rich tones. The visual narrative relies on live-action technique, set against a backdrop of flickering candles to create a warm, candlelit aesthetic.