Ulla Johnson
Ulla Johnson's romantic ready-to-wear, artisanal knitwear and fragrance campaigns
Featured Ulla Johnson projects
This week's top Ulla Johnson projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ulla Johnson · RESORT 2027
The Ulla Johnson Resort 2027 campaign presents a sophisticated study of texture and coastal architecture. Photographed by Julia Noni, the imagery blends the label's signature patterned textiles with the classical stone structures and expansive horizons of a public waterfront setting. Fashion editor and stylist April Hughes curates a series of layered looks, ranging from metallic floral prints and heavy cable-knit sweaters to sheer lace and structured leather ensembles. The editorial utilizes natural light and analogue film techniques to emphasize fluid movement and the intricate craftsmanship of the collection, captured through both horizontal wide-angle compositions and intimate portraits. Key creative contributions include hair styling by Diego Da Silva and makeup by Siddhartha Simone, with models Laura Savy and Lota Blaskovic anchoring the atmospheric outdoor scenes.
Project Ulla Johnson · Puglia
For the Ulla Johnson Puglia campaign, photographer Julia Noni captures an evocative fusion of luxury fashion and Mediterranean escapism. Set against the rugged, limestone-rich landscapes and weathered stone architecture of the Italian coast, the series leans into an editorial minimalism that allows the intricate craftsmanship of the collection to take center stage. Under the guidance of fashion editor and stylist April Hughes, the imagery highlights a sophisticated play of textures, from delicate crochet and laser-cut lace to the tactile warmth of woven leather accessories. The visual narrative is bolstered by the precise styling of hair by Diego Da Silva and makeup by Siddhartha Simone, which emphasizes a clean, luminous aesthetic. Model Fatou Kebbeh brings a composed, sculptural grace to the collection, with her poses often mirroring the verticality and sharp, sun-drenched geometry of the surroundings. Techniques like natural light photography and selective 35mm film grain add a soft, authentic depth to the work, grounding the high-fashion ensembles in an atmosphere of sun-drenched tranquility. By masterfully juxtaposing vibrant, painterly prints against the raw, neutral backdrop of coastal Puglia, the campaign channels a timeless sense of ease. The result is a series of portraits that celebrate movement, intricate detail, and the interplay between garment and environment, offering a refined perspective on modern luxury that feels both intimate and expansive.
Project Ulla Johnson · Ulla Johnson Autumn Winter 2025 Campaign
The Ulla Johnson Autumn Winter 2025 campaign positions the collection against a series of raw, coastal landscapes, drawing a direct line between the brand's intricate knitwear and the organic textures of cliff sides and sandy dunes. Captured by photographer Josh Olins, the imagery leans into an earthy, editorial aesthetic that emphasizes the tactile nature of the garments, from metallic-threaded lace and ruffled silks to structured denim and shearling. Creative direction by Margot Populaire anchors the series, orchestrating a sequence of desert-inspired and shoreline portraits that utilize soft natural light to highlight deep, autumnal palettes. Fashion styling by April Hughes pulls together complex layers, balancing the volume of the collection with sculptural leather accessories and metallic accents. Featuring models Aivita Mūze and Nyaduola Gabriel, the campaign prioritizes a refined, grounded visual narrative through the use of analogue film techniques and a warm color grade.
Project Ulla Johnson · Pre-Fall 2025 Campaign
The Ulla Johnson Pre-Fall 2025 campaign leans into a tactile, atmospheric aesthetic, emphasizing the intricate craftsmanship and fluid silhouettes of the collection. Captured by photographer Annemarieke Van Drimmelen, the series channels a moody, sophisticated sensibility through a thoughtful interplay of shadow and light. Set against minimalist studio backdrops—often featuring sculptural pedestals, draped fabrics, and earthy color palettes—the imagery highlights rich textures ranging from delicate lace and sheer metallic ruffles to structural denim and fringed accents. With fashion styling by April Hughes and casting by Anita Bitton, the campaign features models Nyakong Chan, Marte Mei van Haaster, and Rayssa Medeiros in composed, contemplative poses. The execution relies on soft, natural light and a warm, muted color story to evoke a refined, editorial mood.
Project Ulla Johnson · Ulla Johnson Autumn Winter 2024 Campaign
The Ulla Johnson Autumn Winter 2024 campaign translates the collection’s signature bohemian elegance into a series of expansive, pastoral vignettes. Photographed by Yelena Yemchuk, the imagery situates models against the weathered stone of ancient architectural ruins and within lush, untamed wildflower meadows. The editorial leans into a tactile, organic aesthetic, prioritizing rich fabric textures—from heavy shearling and intricate knitwear to delicate lace and pleated metallic gowns—against rugged natural backdrops. Fashion styling by April Hughes grounds the silhouettes in earthy, saturated tones, while the casting, led by Anita Bitton, anchors the atmospheric, film-based visuals. Hair by Laurent Philippon and makeup by Romy Soleimani enhance the naturalistic mood, often mirroring the surrounding flora with voluminous styles and soft palettes. The campaign utilizes consistent natural lighting and an analogue film technique to maintain a raw, cohesive visual identity.
Project Ulla Johnson · Ulla Johnson Spring Summer 2025 Editorial
The Ulla Johnson Spring Summer 2025 editorial campaign captures a refined interplay between artisanal textures and classical Parisian architecture. Captured by photographer Julia Noni, the series features model Lily Vander Meeden in a variety of settings, ranging from sun-drenched domestic interiors with traditional boiserie wall paneling to the rugged stone parapets of historic city bridges. The imagery relies on consistent, soft natural light to highlight the collection's focus on material depth, featuring intricate lace, fringed knitwear, and structured denim. Styling by April Hughes emphasises the season's tactile quality, balancing voluminous floral prints with crisp, minimalist tailoring. Makeup by Eny Whitehead and casting by Anita Bitton underscore the campaign's cohesive, polished aesthetic, utilising a palette that shifts between clean monochrome compositions and warm, earthy tones.
Project Ulla Johnson · Ulla Johnson F/W 2025 Campaign
The Ulla Johnson Fall/Winter 2025 campaign presents a series of editorial portraits that lean into the collection's textural complexity. Photographed by Josh Olins, the imagery moves between dramatic low-key studio setups and expansive, rugged outdoor locations that emphasize the label’s signature silhouettes. Creative direction by Margot Populaire anchors the visual language in a warm, earthy palette, highlighting a tactile selection of lace, ruffled fabrics, and metallic garments. The campaign features models Aivita Mūze and Nyaduola Gabriel, with styling by April Hughes. Hair styling by Diego Da Silva and makeup by Siddhartha Simone complete the look, drawing out the sculptural details of the collection through consistent, polished natural light and chiaroscuro techniques.
Project Ulla Johnson · Resort 2026 Campaign
The Ulla Johnson Resort 2026 campaign leans into the brand's penchant for artisanal textures and sculptural silhouettes. Photographed by Julia Noni, the series frames models Clara Denison and Nyaduola Gabriel against a backdrop of neoclassical architecture, ornate stone balustrades, and lush garden estates. The editorial work emphasises the tactile qualities of the collection, highlighting tiered fringes, intricate crochet, and graphic botanical prints through soft, natural lighting. Styling by April Hughes complements the environment with a rich, organic color palette of terracotta, mint green, and deep burgundy, accented by structured leather handbags and pointed-toe flats. The visuals balance contemporary design with historical settings, utilizing clean lines and architectural framing to underscore the craftsmanship of the garments. Beauty direction, featuring sharp, slicked-back hair by Diego Da Silva and focused makeup by Siddhartha Simone, maintains a polished aesthetic across the campaign.
Project Ulla Johnson · Ulla Johnson Spring Summer 2025 Campaign
The Ulla Johnson Spring Summer 2025 campaign explores a refined narrative through an artistic, editorial lens. Photographed by Viviane Sassen, the work leans into organic landscapes and tactile environments to showcase the collection's intricate textures and bold patterns. With art direction by Margot Populaire and fashion styling by April Hughes, the production channels a surreal aesthetic. Large-scale sculptural installations and raw, natural motifs—including stacked yarn, terracotta vessels, and arid terrain—frame the subjects. The use of natural light and analogue film techniques emphasizes the depth of the garments, from metallic slip dresses to structured knits, resulting in a cohesive visual dialogue between luxury fashion and raw, earth-toned environments.
Project Ulla Johnson · Ulla Johnson Pre-Fall 2025 Lookbook
The Ulla Johnson Pre-Fall 2025 lookbook presents a collection defined by intricate textile work and a grounded, earthy aesthetic. Shot by photographer Annemarieke Van Drimmelen, the editorial series explores the tactile nature of the garments through a consistent palette of warm browns, deep burgundies, and metallic accents. Styling by April Hughes highlights the craftsmanship of the collection, pairing laser-cut floral motifs and heavy textures with sculptural accessories. The imagery utilizes soft, directional natural light and a subtle film-inspired grain to emphasize the depth of the fabrics against abstract, warm-toned studio backdrops. Casting for the project was directed by Anita Bitton, featuring models Nyakong Chan and Rayssa Medeiros.
Project Ulla Johnson · Ulla Johnson Advertising
Ulla Johnson's latest advertising campaign, captured by photographer Viviane Sassen, leans into an editorial aesthetic characterized by sculptural forms and rich, tactile detail. The imagery moves through layered landscapes and architectural settings, featuring complex garment textures and accessory placement. Styling by April Hughes highlights the intricate construction of the collection, from voluminous sleeves and fringed coats to striped leather handbags. The visual execution employs techniques like multiple exposure and painted graphic overlays, grounding the high-fashion portraits within a distinct, artistic register.
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