Ulla Johnson

Aug 2025

The Ulla Johnson Autumn Winter 2025 campaign channels an organic and atmospheric narrative, setting the collection against rugged coastal cliffs, sandstone formations, and expansive desert dunes. Photographed by Josh Olins, the imagery leans into a warm, earthy aesthetic that highlights the intricate textures of the garments, from metallic gold foil and structured denim to layered lace and ruffled silk. Creative direction by Margot Populaire anchors the editorial series, with fashion styling by April Hughes emphasizing both volume and movement within the natural landscape. The visuals utilize soft natural light and subtle grain, creating a cohesive, tactile presentation that bridges refined high-fashion tailoring with raw, elemental terrain. Models Aivita Mūze and Nyaduola Gabriel bring a dynamic presence to the collection, styled with meticulous hair by Diego Da Silva and makeup by Siddhartha Simone.

Editorial, Vertical, Warm, Earthy

Natural light

Designer Fashion

Advertising Campaign