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·Ulla Johnson Autumn Winter 2025 Campaign

Model in patterned green blouse and trousers holding a dark leather bag against a rugged rock cliff

Model wearing metallic gold textured dress and black flats seated on rugged earth for Ulla Johnson campaign

Model in a ruffled brown dress leaning against a rocky coastal cliffside for Ulla Johnson Autumn Winter 2025 campaign.

Aivita Mūze walks on a rocky coastline wearing a dark denim capelet set and holding a woven brown leather handbag.

Model with blonde hair wearing a patterned dress against a warm neutral studio background.

Model in a long patterned lace dress posing with arms raised against a soft neutral background

Model wearing dark green ruffled dress and leather gloves seated against red rock terrain for Ulla Johnson campaign

Model seated on a rocky desert landscape wearing a patterned pleated dress and holding a brown leather bag

Model in black sheer polka dot dress holding dark handbag standing on sandy terrain against an overcast sky

Model Nyaduola Gabriel walks wearing a black and metallic gold polka-dot tiered maxi dress with a small dark pouch bag.

Model Nyaduola Gabriel wearing a shimmering patterned gold and black floor-length gown with earrings against a warm studio backdrop.

Model lying down on a textured rocky terrain wearing a patterned top and pleated dark skirt.

Model in ruffled beige outfit and dark gloves lying on a sandy beach against rocky cliffs

Model wearing sheer rust patterned blouse and trousers standing against a textured rock face by Josh Olins

Model reclining on textured rock formations wearing a sequined top, leather trousers, and holding a fringed clutch bag.

Model wearing a black jacket and trousers holding a handbag against a rocky cliff

Model wearing a black strapless gown with gold brushstroke details posing on a sandy rock formation under an overcast sky.

Model wearing a tan cape jacket and polka dot skirt walking across a sandy coastal terrain

Model leaning against a large rock formation near the ocean wearing a strapless metallic top and dark trousers.

Model crouching on a rocky coastal beach wearing a camel suit and holding a pink tasseled handbag in an outdoor fashion campaign

Ulla Johnson Ulla Johnson Autumn Winter 2025 Campaign 2025

About

The Ulla Johnson Autumn Winter 2025 campaign positions the collection against a series of raw, coastal landscapes, drawing a direct line between the brand's intricate knitwear and the organic textures of cliff sides and sandy dunes. Captured by photographer Josh Olins, the imagery leans into an earthy, editorial aesthetic that emphasizes the tactile nature of the garments, from metallic-threaded lace and ruffled silks to structured denim and shearling. Creative direction by Margot Populaire anchors the series, orchestrating a sequence of desert-inspired and shoreline portraits that utilize soft natural light to highlight deep, autumnal palettes. Fashion styling by April Hughes pulls together complex layers, balancing the volume of the collection with sculptural leather accessories and metallic accents. Featuring models Aivita Mūze and Nyaduola Gabriel, the campaign prioritizes a refined, grounded visual narrative through the use of analogue film techniques and a warm color grade.