Ulla Johnson

Sep 2024

The Ulla Johnson Autumn Winter 2024 campaign translates the collection’s focus on intricate craft into a series of expansive, pastoral vignettes. Photographed by Yelena Yemchuk, the imagery balances the sculptural silhouettes of the garments—ranging from ruffled silk dresses to heavy shearling and knitwear—against the rugged textures of ancient stone ruins and windswept wildflower meadows. Stylist April Hughes leans into an earthy, bohemian aesthetic, layering patterns and tactile fabrics that resonate with the organic environment. By utilising natural daylight and an analogue film technique, the campaign achieves a grainy, atmospheric quality that highlights the interplay between delicate needlework and the wild, overgrown landscape. Casting by Anita Bitton anchors the shoot, with hair by Laurent Philippon and makeup by Romy Soleimani rounding out the editorial look.

Editorial, Vertical, Earthy

Natural light

Designer Fashion

Advertising Campaign