Ulla Johnson

Mar 2025

Ulla Johnson's latest advertising campaign, captured by photographer Viviane Sassen, draws on a distinct visual language to showcase the brand's seasonal collection. Working alongside stylist April Hughes, Sassen utilizes artistic compositions to highlight the intricate textures of fringed outerwear, patterned dresses, and leather accessories. The imagery frequently leans into editorial techniques, incorporating multiple exposure and graphic overlays to frame the subject against natural landscapes and architectural elements. The aesthetic relies on consistent natural light to emphasize the tactile qualities of the garments and woven bags, set against backdrops ranging from stone structures to sculptural foliage.

Editorial, Artistic, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign