Ulla Johnson

Aug 2025

Ulla Johnson presents the Fall/Winter 2025 campaign, an editorial fashion series that highlights the collection's intricate textures and sculptural silhouettes. Photographed by Josh Olins, the imagery transitions between dramatic, low-key indoor settings and rugged, sun-drenched natural environments. Creative direction by Margot Populaire anchors the visual narrative, focusing on an earthy palette and the tactile quality of the garments. The campaign features models Aivita Mūze and Nyaduola Gabriel, styled by April Hughes to emphasize the collection's ruffles, lace, and structured metallic fabrics. Expert grooming from hair stylist Diego Da Silva and makeup artist Siddhartha Simone completes the polished look, utilizing natural light to define the interplay between the subjects and the geological terrain.

Vertical, Warm, Editorial

Natural light

Designer Fashion

Advertising Campaign