Ulla Johnson: Ulla Johnson F/W 2025 Campaign

Aug 2025

The Ulla Johnson Fall/Winter 2025 campaign presents a series of editorial portraits that lean into the collection's textural complexity. Photographed by Josh Olins, the imagery moves between dramatic low-key studio setups and expansive, rugged outdoor locations that emphasize the label’s signature silhouettes. Creative direction by Margot Populaire anchors the visual language in a warm, earthy palette, highlighting a tactile selection of lace, ruffled fabrics, and metallic garments. The campaign features models Aivita Mūze and Nyaduola Gabriel, with styling by April Hughes. Hair styling by Diego Da Silva and makeup by Siddhartha Simone complete the look, drawing out the sculptural details of the collection through consistent, polished natural light and chiaroscuro techniques.

Vertical, Warm, Editorial

Natural light

Advertising Campaign