Ulla Johnson
Ulla Johnson F/W 2025 Campaign
Aug 2025
The Ulla Johnson Fall/Winter 2025 campaign explores a juxtaposition between refined textile design and raw, geologic landscapes. Photographed by Josh Olins, the imagery moves between controlled studio environments and expansive, rugged outdoor locations to highlight the collection's focus on tiered ruffles, intricate lace, and metallic textures. With creative direction by Margot Populaire and styling by April Hughes, the campaign leans into a deliberate warm, earthy palette. The series utilizes a mix of low-key chiaroscuro lighting and crisp natural light, framing the collection within a cohesive high-fashion editorial aesthetic featuring models Aivita Mūze and Nyaduola Gabriel.
Vertical, Warm, Editorial
Natural light
Designer Fashion
Advertising Campaign
