Home
·Projects
·Ulla Johnson
·2025
·Ulla Johnson Spring Summer 2025 Campaign

Model in flowing yellow dress standing on yarn bales by a lake for Ulla Johnson campaign

Model Aker Ajak posing in a patterned jumpsuit holding a cream leather handbag with an outdoor water and hills background

Model in a black lace dress leaning on a wooden ladder against a clear sky background

Model in printed coat against rocky background with pink flowers in foreground

Model Aker Ajak in a peach trench coat and patterned handbag reclining outdoors against a large straw structure

Model wearing a white crochet dress reclining on gnarled driftwood holding a cream handbag in an outdoor setting

Model in a black lace dress standing beneath a tree with white-painted leaves against a bright blue sky for Ulla Johnson campaign

Model Aker Ajak wearing cream knitwear on weathered driftwood holding a white handbag for Ulla Johnson Spring Summer 2025 Campaign

Model wearing a cream lace dress standing under a tree branch with abstract white fabric elements against a landscape background

Model wearing a vibrant printed dress and pink shoes reclining against large piles of yarn outdoors by water

Model Aker Ajak reclining on rocky terrain wearing a rust trench coat with a striped handbag and thatched parasol backdrop

Model lying amongst colourful textile installations wearing a vibrant patterned silk dress and pink shoes

Model Aker Ajak in embellished dress reclining on large clay vessels near a lake for Ulla Johnson campaign

Model in a textured dress resting on a tree branch against a desert landscape background for Ulla Johnson spring summer 2025 campaign

Model in a patterned slip dress leaning against a tree in an arid landscape with a handbag

Model with eyes closed wearing beige top adorned with pink floral appliqués against sky background

Model in green and white patterned off-the-shoulder dress posed outdoors near water by Viviane Sassen

Model Aker Ajak in Ulla Johnson spring summer 2025 campaign wearing black fringed skirt near water and rocks.

Model wearing a patterned sleeveless dress and heeled shoes standing outdoors near water for the Ulla Johnson Spring Summer 2025 campaign.

Model in camel coat and brown leather trousers posing outdoors against sky

Ulla Johnson Ulla Johnson Spring Summer 2025 Campaign 2025

About

The Ulla Johnson Spring Summer 2025 campaign explores a refined narrative through an artistic, editorial lens. Photographed by Viviane Sassen, the work leans into organic landscapes and tactile environments to showcase the collection's intricate textures and bold patterns. With art direction by Margot Populaire and fashion styling by April Hughes, the production channels a surreal aesthetic. Large-scale sculptural installations and raw, natural motifs—including stacked yarn, terracotta vessels, and arid terrain—frame the subjects. The use of natural light and analogue film techniques emphasizes the depth of the garments, from metallic slip dresses to structured knits, resulting in a cohesive visual dialogue between luxury fashion and raw, earth-toned environments.