Ulla Johnson

Feb 2025

The Ulla Johnson Spring Summer 2025 campaign explores a refined narrative through an artistic, editorial lens. Photographed by Viviane Sassen, the work leans into organic landscapes and tactile environments to showcase the collection's intricate textures and bold patterns. With art direction by Margot Populaire and fashion styling by April Hughes, the production channels a surreal aesthetic. Large-scale sculptural installations and raw, natural motifs—including stacked yarn, terracotta vessels, and arid terrain—frame the subjects. The use of natural light and analogue film techniques emphasizes the depth of the garments, from metallic slip dresses to structured knits, resulting in a cohesive visual dialogue between luxury fashion and raw, earth-toned environments.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign