Ulla Johnson

Feb 2025

For the Spring Summer 2025 campaign, Ulla Johnson delivers a tactile, narrative-driven exploration of form and environment. Captured through the lens of Viviane Sassen, the editorial series leans into a sculptural aesthetic, blending organic elements with surreal, experimental staging. The imagery channels a warm, earthy atmosphere, where the collection’s intricate textiles and vibrant patterns are juxtaposed against raw outdoor settings, rugged terrain, and large-scale textile installations. Art direction by Margot Populaire anchors the production with a focus on graphic framing and textural layering, from hand-painted sky overlays to custom-built sculptural backdrops. Fashion styling by April Hughes emphasizes the depth of the season's knitwear, lace, and layered silhouettes, while the natural, direct daylight highlights the interplay between refined garment construction and the arid, weathered landscapes. The campaign features model Aker Ajak, whose poised, dynamic presence across these tactile environments defines the season's artistic vision.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign