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Model in dark puff-sleeve dress and heeled shoes posing with foot on radiator against a textured wall
Model Lily Vander Meeden seen from behind in a light-wash denim jacket, holding a white woven leather handbag against a white wall.
Lily Vander Meeden wearing a white pleated knit dress and holding a woven shoulder bag in an interior with parquet floors.
Lily Vander Meeden poses in a blue fringed knit set and white sandals next to a stone statue on a bridge over a river.
Model in a black one-piece swimsuit with ruffle detail standing before a multi-pane grid window for Ulla Johnson Spring Summer 2025.
Model in a vibrant pink and orange floral print puff sleeve maxi dress outdoors against a bridge and cloudy sky background.
Model in a black fringed dress leaning against a stone bridge over a river in Paris
Model Lily Vander Meeden in an embroidered long-sleeve top and high-rise denim jeans standing before an ornate wall.
Model in a blue floral sleeveless dress holding a brown leather bag outdoors against a sky background
Model in white belted blazer and trousers walking across a city street crosswalk holding a dark handbag
Model Lily Vander Meeden spins in a flowing green floral tiered maxi dress outdoors on a bridge with an overcast sky.
Lily Vander Meeden seated in an ivory lace embroidered dress and beige bow heels on a herringbone parquet floor.
Lily Vander Meeden seated in a cream and navy printed satin V-neck dress against ornate white wall moulding.
Lily Vander Meeden posing in a sleeveless black and gold feathered gown before an ornate sculpted monument on a bridge.
Model Lily Vander Meeden wearing a light-wash denim shirt and matching jeans while leaning back on a wooden chair against a white wall.
Model in white lace dress holding a white structured handbag against a stone wall background
Model Lily Vander Meeden rests her foot on a wooden stand wearing a white ruffle top and black midi skirt in an interior setting.
Model Lily Vander Meeden seated in a black textured sleeveless midi dress and heels against classic white wall mouldings.
Model Lily Vander Meeden poses in a green and white striped crochet bikini against a geometric tiled wall.
Model Lily Vander Meeden poses in a printed puff-sleeve midi dress beside a carved stone building for Ulla Johnson.
Model in dark puff-sleeve dress and heeled shoes posing with foot on radiator against a textured wall
Model Lily Vander Meeden seen from behind in a light-wash denim jacket, holding a white woven leather handbag against a white wall.
Lily Vander Meeden wearing a white pleated knit dress and holding a woven shoulder bag in an interior with parquet floors.

Ulla Johnson Ulla Johnson Spring Summer 2025 Editorial 2025

About

The Ulla Johnson Spring Summer 2025 editorial campaign captures a refined interplay between artisanal textures and classical Parisian architecture. Captured by photographer Julia Noni, the series features model Lily Vander Meeden in a variety of settings, ranging from sun-drenched domestic interiors with traditional boiserie wall paneling to the rugged stone parapets of historic city bridges. The imagery relies on consistent, soft natural light to highlight the collection's focus on material depth, featuring intricate lace, fringed knitwear, and structured denim. Styling by April Hughes emphasises the season's tactile quality, balancing voluminous floral prints with crisp, minimalist tailoring. Makeup by Eny Whitehead and casting by Anita Bitton underscore the campaign's cohesive, polished aesthetic, utilising a palette that shifts between clean monochrome compositions and warm, earthy tones.

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