Ulla Johnson

Apr 2025

The Ulla Johnson Spring Summer 2025 editorial campaign captures the collection’s focus on intricate textures and voluminous silhouettes. Photographed by Julia Noni, the project moves between refined domestic interiors featuring classical French boiserie and the weathered stonework of Parisian bridges. The imagery emphasises the tactile qualities of the apparel, from delicate floral lace and tactile fringed knits to structured denim and silk satin. Stylist April Hughes grounds the collection’s vibrant, botanical-inspired palette against muted architectural tones. The editorial, featuring model Lily Vander Meeden, leans into a candid, naturalistic sensibility. With makeup by Eny Whitehead and casting by Anita Bitton, the campaign utilises soft natural light and monochrome compositions to highlight the movement and craftsmanship inherent in the seasonal designs.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Editorial