Ulla Johnson: Ulla Johnson Spring Summer 2025 Editorial

Apr 2025

The Ulla Johnson Spring Summer 2025 editorial campaign captures a refined interplay between artisanal textures and classical Parisian architecture. Captured by photographer Julia Noni, the series features model Lily Vander Meeden in a variety of settings, ranging from sun-drenched domestic interiors with traditional boiserie wall paneling to the rugged stone parapets of historic city bridges. The imagery relies on consistent, soft natural light to highlight the collection's focus on material depth, featuring intricate lace, fringed knitwear, and structured denim. Styling by April Hughes emphasises the season's tactile quality, balancing voluminous floral prints with crisp, minimalist tailoring. Makeup by Eny Whitehead and casting by Anita Bitton underscore the campaign's cohesive, polished aesthetic, utilising a palette that shifts between clean monochrome compositions and warm, earthy tones.

Editorial, Vertical, Clean

Natural light

Editorial