Ulla Johnson
Pre-Fall 2025 Campaign
Dec 2024
The Ulla Johnson Pre-Fall 2025 campaign leans into a sophisticated, tactile aesthetic, blending organic forms with intricate garment craftsmanship. Captured by photographer Annemarieke Van Drimmelen, the series channels an intimate studio atmosphere defined by draped fabric backdrops, sculptural props, and soft, directional lighting that emphasises the collection's layering and rich textile details. With fashion styling by April Hughes, the editorial showcases a diverse cast including Marte Mei van Haaster, Nyakong Chan, and Rayssa Medeiros. The imagery highlights a muted, earthy color palette, using natural light to accentuate the movement of fluid silhouettes, elaborate ruffles, and geometric prints. Casting for the production was directed by Anita Bitton, resulting in a series that balances moody, atmospheric portraiture with a clean, sculptural focus.
