Model in a bright blue fringe-trimmed dress posing against a textured wall with a beaded doorway for Ulla Johnson.

Model wearing a white sheer floral top and matching bottoms standing against an ancient stone arch and cliffside

Model in a denim dress sitting on a wooden bench against a textured stone wall, wearing lace-up sandals and holding a tan leather bag.

Model wearing a pink open-work knit dress leaning against a concrete ledge by turquoise water

Model in a white crochet top and skirt holding a white handbag against a textured stone wall

Model seated on stone steps wearing a long floral dress and holding a leather handbag for Ulla Johnson Puglia.

Model standing in the sea wearing a coral red one-piece swimsuit with ruffles in a rocky cove.

Close-up portrait of a smiling woman wearing tinted cat-eye sunglasses and a denim jacket against a bright wall.

Model in a black sleeveless maxi dress walking along a stone building exterior with louvered shutters.

Model in a white lace dress leaning against a concrete pillar outdoors for Ulla Johnson

Model wearing a white ribbed tank top and light trousers sitting on a concrete pier by blue water.

Woman in patterned two-piece swimwear sitting on a stone quay next to water wearing sunglasses

Model standing by the coast wearing a peach top and pink trousers while holding a tan woven handbag.

Model in a dark patterned lace mini dress standing on a stone pedestal outdoors

Model in a black tiered dress and strapped heels holding a small dark shoulder bag against an outdoor coastal background.

Model in a colourful patterned halterneck maxi dress posing against a teal shuttered doorway in an Italian street

Model walking past a pink wall wearing a patterned dress and holding a yellow handbag for Ulla Johnson

Ulla Johnson Puglia 2026

About

For the Ulla Johnson Puglia campaign, photographer Julia Noni captures an evocative fusion of luxury fashion and Mediterranean escapism. Set against the rugged, limestone-rich landscapes and weathered stone architecture of the Italian coast, the series leans into an editorial minimalism that allows the intricate craftsmanship of the collection to take center stage. Under the guidance of fashion editor and stylist April Hughes, the imagery highlights a sophisticated play of textures, from delicate crochet and laser-cut lace to the tactile warmth of woven leather accessories. The visual narrative is bolstered by the precise styling of hair by Diego Da Silva and makeup by Siddhartha Simone, which emphasizes a clean, luminous aesthetic. Model Fatou Kebbeh brings a composed, sculptural grace to the collection, with her poses often mirroring the verticality and sharp, sun-drenched geometry of the surroundings. Techniques like natural light photography and selective 35mm film grain add a soft, authentic depth to the work, grounding the high-fashion ensembles in an atmosphere of sun-drenched tranquility. By masterfully juxtaposing vibrant, painterly prints against the raw, neutral backdrop of coastal Puglia, the campaign channels a timeless sense of ease. The result is a series of portraits that celebrate movement, intricate detail, and the interplay between garment and environment, offering a refined perspective on modern luxury that feels both intimate and expansive.