Ulla Johnson

Feb 2026

For the Ulla Johnson Puglia campaign, photographer Julia Noni captures an evocative fusion of luxury fashion and Mediterranean escapism. Set against the rugged, limestone-rich landscapes and weathered stone architecture of the Italian coast, the series leans into an editorial minimalism that allows the intricate craftsmanship of the collection to take center stage. Under the guidance of fashion editor and stylist April Hughes, the imagery highlights a sophisticated play of textures, from delicate crochet and laser-cut lace to the tactile warmth of woven leather accessories. The visual narrative is bolstered by the precise styling of hair by Diego Da Silva and makeup by Siddhartha Simone, which emphasizes a clean, luminous aesthetic. Model Fatou Kebbeh brings a composed, sculptural grace to the collection, with her poses often mirroring the verticality and sharp, sun-drenched geometry of the surroundings. Techniques like natural light photography and selective 35mm film grain add a soft, authentic depth to the work, grounding the high-fashion ensembles in an atmosphere of sun-drenched tranquility. By masterfully juxtaposing vibrant, painterly prints against the raw, neutral backdrop of coastal Puglia, the campaign channels a timeless sense of ease. The result is a series of portraits that celebrate movement, intricate detail, and the interplay between garment and environment, offering a refined perspective on modern luxury that feels both intimate and expansive.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion