Ulla Johnson: Ulla Johnson Pre-Fall 2025 Lookbook

Dec 2024

The Ulla Johnson Pre-Fall 2025 lookbook presents a collection defined by intricate textile work and a grounded, earthy aesthetic. Shot by photographer Annemarieke Van Drimmelen, the editorial series explores the tactile nature of the garments through a consistent palette of warm browns, deep burgundies, and metallic accents. Styling by April Hughes highlights the craftsmanship of the collection, pairing laser-cut floral motifs and heavy textures with sculptural accessories. The imagery utilizes soft, directional natural light and a subtle film-inspired grain to emphasize the depth of the fabrics against abstract, warm-toned studio backdrops. Casting for the project was directed by Anita Bitton, featuring models Nyakong Chan and Rayssa Medeiros.

Editorial, Vertical, Warm

Lookbook