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·Ulla Johnson Pre-Fall 2025 Lookbook

Model wearing a textured burgundy dress and light boots squatting in front of a warm toned studio backdrop

Model wearing a pale yellow sleeveless knit top and a cut-out skirt posing against draped fabric

Model in printed patterned dress leaning on a large circular prop against a gradient warm background

Model wearing a shimmering gold metallic dress with ruffled neckline squatting against a warm textured backdrop

Ulla Johnson Ulla Johnson Pre-Fall 2025 Lookbook 2024

About

The Ulla Johnson Pre-Fall 2025 lookbook presents a collection defined by intricate textile work and a grounded, earthy aesthetic. Shot by photographer Annemarieke Van Drimmelen, the editorial series explores the tactile nature of the garments through a consistent palette of warm browns, deep burgundies, and metallic accents. Styling by April Hughes highlights the craftsmanship of the collection, pairing laser-cut floral motifs and heavy textures with sculptural accessories. The imagery utilizes soft, directional natural light and a subtle film-inspired grain to emphasize the depth of the fabrics against abstract, warm-toned studio backdrops. Casting for the project was directed by Anita Bitton, featuring models Nyakong Chan and Rayssa Medeiros.