Tumi, McLaren: Lando (Original Music)
Date
May 2025
Description
Tumi and McLaren join forces for their latest automotive-inspired collaboration, featuring Formula 1 driver Lando Norris. The commercial explores themes of focus and movement through a series of atmospheric vignettes. Utilizing a cinematic and moody visual language, the film captures Norris in quiet, contemplative spaces contrasted with the high-intensity speed of the racetrack. The project incorporates detailed close-ups and natural light to emphasize the materiality of the collection, supported by original music from The Crystal Creative and agency production from TownHouse.
Style
Horizontal, Cinematic, Moody, Golden Hour
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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