Tumi: Tumi 50th Anniversary “Made For You since 1975”

Feb 2025

To mark its 50th anniversary, Tumi presents the “Made For You since 1975” campaign. The project focuses on travel and utility, captured through a lens that emphasizes architectural geometry and light. Photographer Christopher Anderson employs a crisp, editorial style using analogue film to document the collection against neutral stone and concrete backdrops. Model Marcelo Zhang features throughout the imagery, highlighting the ergonomic integration of Tumi’s bags and luggage in everyday transit scenarios. The series relies on natural light to define the forms of the accessories, maintaining a consistent, clean visual language across all campaign assets.

Vertical, Warm, Clean

Natural light

Advertising Campaign