Tumi
Tumi 50th Anniversary “Made For You since 1975”
Brand
Date
Feb 2025
Description
To mark its 50th anniversary, Tumi presents the “Made For You since 1975” project. The campaign highlights the brand's core travel and lifestyle accessories, captured in an editorial style that emphasizes architectural composition and natural light. Photographer Christopher Anderson grounds the series in a series of clean, warm-toned portraits. Model Marcelo Zhang features throughout the campaign, showcasing the collection against crisp stone and concrete exteriors. The execution leans into analogue film aesthetics, utilizing strong diagonal lines to frame the functional design of the travel gear.
Style
Vertical, Warm, Clean
Techniques
Natural light
Industries
Bags & Accessories
Color
Jet Black
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.