Tumi
Tumi FW 2025 SEASONAL CAMPAIGN
Brand
Date
Aug 2025
Description
Tumi presents its FW 2025 seasonal campaign, capturing the intersection of daily urban transit and premium utility. The imagery highlights the brand's latest collection of leather and technical backpacks against a backdrop of metropolitan streets and quiet, seasonal greenery. Photographed by Simon Lipman, the campaign leans into a polished commercial aesthetic. Styling by Elly Mcgaw brings a curated, layered wardrobe to the forefront, complemented by hair styling from Junya Nakashima and makeup by Kiki Gifford. The project features models Kyle Vieira, Liza Popova, and Nuri Son, utilizing natural light to define the textures of both the travel gear and seasonal outerwear.
Style
Vertical, Commercial
Techniques
Natural light
Context
Advertising Campaign
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