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Tumi: Tumi FW 2025 SEASONAL CAMPAIGN

Brand
Tumi
Date

Aug 2025

Description

Tumi presents its FW 2025 seasonal campaign, capturing a series of urban and natural environments designed to showcase the brand's latest collection of premium travel and lifestyle accessories. The imagery leans into a commercial aesthetic, utilizing natural light to highlight the construction and tactile quality of the featured bags. The series features models Kyle Vieira, Liza Popova, and Nuri Son, with photography led by Simon Lipman. Stylist Elly Mcgaw coordinates the layered, autumnal wardrobe, while hair by Junya Nakashima and makeup by Kiki Gifford complete the editorial look. The campaign balances high-contrast city portraits with softer, earthy compositions set in park environments.

Style

Vertical, Commercial

Techniques

Natural light

Context

Advertising Campaign

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