On Running
Cloud x2
Brand
Date
Feb 2025
Description
On Running highlights the performance capabilities of the Cloud x2 in this commercial production by All Of Us Here. The film centres on an athletic subject navigating a stark architectural courtyard, framing the trainer through rapid movement and precise close-ups of the shoe's orange-soled design. The project leverages live-action technique and drone footage to capture the interaction between the footwear and the concrete environment. Natural sunlight defines the outdoor setting, grounding the athlete's performance in a moody, high-energy aesthetic.
Style
Vertical, Commercial, Action, Moody
Techniques
Drone footage
Industries
Sportswear
Color
Blush
Jet Black
Background
Public Square
Context
Advertising Campaign
Associated creatives
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