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On Running

Cloud x2
Brand
On Running
ProjectCloud x2
Date

Feb 2025

Description

On Running debuts the Cloud x2 in this dynamic commercial project, highlighting the athletic performance of their signature footwear. Shot on location in a concrete architectural courtyard, the film leans into an energetic aesthetic, capturing the trainer's design through precise close-ups of the orange soles and rapid-fire action sequences. Produced by All Of Us Here, the work utilizes live-action techniques and drone footage to contrast the sweeping, arched structures of the environment with the runner’s movement. Natural sunlight serves as the primary light source, grounding the high-performance narrative in a moody, rhythmic visual style.

Style

Vertical, Commercial, Action, Moody

Techniques

Drone footage

Industries

Sportswear

Color
Blush
Jet Black
Background

Public Square

Context

Advertising Campaign

Associated creatives

All Of Us Here
All Of Us HereProduction
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