On Running’s 60-second campaign film, Push To Different Tune, explores the intersection of musical heritage and individual creative expression. The documentary-style piece centers on a Black musician and producer, observing his creative process as he transitions from intimate studio work at the piano to expansive outdoor environments.
Produced by GREATERGOOD, the film leans into cinematic storytelling through a series of candid reflections. The production utilizes natural light and live-action techniques to contrast detailed interior moments with broad architectural perspectives, anchoring the brand within a reflective, human-focused narrative.
