On Running

Jun 2026

The collaborative collection between Swiss sportswear giant On Running and avant-garde studio POST ARCHIVE FACTION (PAF) serves as a masterclass in functional minimalism, blending high-performance engineering with a surreal, sculptural design language. Captured through the lens of photographer Zachary Handley, the visual campaign mirrors this tension by oscillating between stark athletic energy and ethereal fine art. In one frame, a runner is frozen in a high-contrast silhouette against a bright white background, emphasizing speed through aggressive negative space and precise studio strobe lighting. This kinetic imagery stands in dialogue with the project’s more abstract, conceptual pillars, such as the macro-level study of a translucent chrysalis set against deep black. The fusion of high-key commercial lighting and moody chiaroscuro techniques elevates the technical apparel, highlighting the translucent textures and layered construction of the collaborative garments. With nuanced casting directed by Sofia Michaud, the editorial portraiture leans into a muted, sophisticated palette that grounds the collection in contemporary lifestyle aesthetics. By bridging the gap between rigorous athletic testing and conceptual fashion, the On x PAF project creates a cohesive narrative that speaks to both the athlete and the archivist. It is an exploration of form and endurance, where every detail, from the specialized compression fabrics to the architectural hood silhouettes, is rendered with absolute clarity.

Commercial

Studio strobe