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On Running: Cloudswift

Date

Feb 2025

Description

On Running presents a high-energy campaign for the Cloudswift silhouette, focusing on the intersection of performance and urban movement. The spot follows runners through dense city environments, using rapid cuts and cinematic lighting to ground the footwear in active, real-world motion. Produced by All Of Us Here, the film leans into a fast-paced live-action technique to highlight the agility of the Cloudswift line within a metropolitan context.

Style

Horizontal, Action, Cinematic

Industries
Background

Street

Context

TVC / TV Commercial

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