On Running
ON running SS25 THE ROGER Advantage Pro Campaign
Mar 2025
On Running debuts the SS25 'THE ROGER Advantage Pro' collection through a campaign that channels the aesthetic of professional court sports. Captured by photographer Naguel Rivero, the series features models including Mia Regan positioned across outdoor tennis courts, utilising natural light and a clean visual approach to highlight the technical sportswear. The imagery emphasises a dynamic, editorial quality, with choreography by Simon Donnellon creating structured poses that integrate athletic movement with the collection's footwear and apparel. Fashion styling by Harry Lambert leans into a vibrant colour palette, ranging from minimalist white performance gear to gradient tones. The campaign captures the collection in a bright, outdoor setting, framed by architectural court elements and sharp shadows.
Vertical, Commercial
Natural light
Sportswear
Sports Venue
Advertising Campaign
