The On Running S/S 25 Cloud 6 campaign showcases the latest iteration of the brand's athletic footwear through a series of commercial and editorial portraiture. Photographed by James Pearson Howes with casting by Lisa Dymph Megens, the project juxtaposes high-performance sneakers against meticulously curated domestic and retro-inspired interiors.
The imagery employs analogue film techniques and natural light to establish a warm, nostalgic aesthetic. The compositions range from textured, architectural backgrounds to studio-based environments featuring vintage audio equipment, emphasising the footwear through clean, directional lighting and sharp detail. The campaign maintains a consistent visual language across varied settings, including aquatic and residential backdrops.
