On Running
On Running S/S 25 Cloud 6
Mar 2025
On Running presents the S/S 25 Cloud 6 campaign, a series of editorial and commercial visuals that place the latest footwear silhouette in highly textured, atmospheric environments. Photographed by James Pearson Howes, the project moves between retro-styled domestic interiors, hotel settings, and aquatic locales, utilizing analogue film and natural light to anchor the footwear in a warm, nostalgic aesthetic. With casting by Lisa Dymph Megens, the campaign employs a diverse ensemble to bridge the gap between technical athletic performance and contemporary fashion. From the tactile surfaces of wood-paneled walls and vintage audio equipment to the crisp, high-speed freeze shots of water droplets, the imagery prioritizes material texture and polished composition.
Commercial, Warm, Horizontal
Analogue / film, Natural light
Sportswear
Advertising Campaign
