On Running: Cloud X
Brand
Date
Feb 2025
Description
On Running brings its signature technical focus to the Cloud X campaign, a fitness-centered production showcasing the versatility of the footwear. The project highlights dynamic athletic movement through a series of high-energy gym and outdoor workout sequences. Produced by All Of Us Here, the commercial leans into a clean, action-oriented aesthetic. The cinematography utilizes natural light to emphasize the physical intensity of the training sessions, from kettlebell work to outdoor runs, maintaining a steady, focused pace throughout the live-action sequences.
Style
Horizontal, Commercial, Action, Clean
Techniques
Natural light
Industries
Color
Scarlet
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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