On Running: Zendaya x On Running Dream On Campaign
Brand
Date
Aug 2025
Description
On Running debuts the Dream On campaign featuring Zendaya, bridging the worlds of high-performance sportswear and fashion. The visuals channel a cinematic aesthetic, leaning into moody, atmospheric landscapes and high-contrast lighting to underscore the collection's focus on movement and strength. Captured by photographer Emily Lipson, the series features Zendaya styled by Law Roach with hair by Ursula Stephen. The work utilizes editorial photography and natural light to emphasize the textures of the technical apparel, maintaining a grounded tone across both expansive outdoor settings and controlled, low-key studio environments.
Style
Editorial, Moody
Industries
Context
Advertising Campaign
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