On Running: Soft Wins!
Brand
Date
Feb 2025
Description
On Running’s Soft Wins campaign leans into a playful, high-energy aesthetic, positioning the brand within the intersection of sportswear and fashion. Shot by photographer Samuel Bradley, the series features a cast of models and runners captured in dynamic street scenes bathed in natural light. Utilising analogue film techniques and warm, golden hour tones, the imagery creates a clean, commercial visual language. Choreography by Simon Donnellon underscores the movement of the cast, as bold yellow typography overlays the frame to anchor the campaign’s title and identity.
Style
Commercial, Warm
Techniques
Natural light
Industries
Color
Crimson
Context
Advertising Campaign
Associated creatives
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