MAC Cosmetics
MAC LIPGLAZER
Brand
ProjectMAC LIPGLAZER
Date
Oct 2025
Description
MAC Cosmetics spotlights the Lipglazer line through a series of macro beauty portraits that emphasize high-shine textures and precise pigment application. The campaign leans into a clean, commercial aesthetic, focusing on detailed skin grain and reflective finishes through tight, centered compositions. Photographed by Ferry van der Nat, the imagery features modeling by Aluel Keror. The production team includes fashion styling by Maxine Leonard and makeup artistry by Karin Westerlund, with casting provided by Abi Corbett. The project utilizes bright, high-key lighting to accentuate the glossy, polished look of the collection.
Style
Horizontal, Commercial, Polished
Techniques
Macro
Industries
Cosmetics
Context
Advertising Campaign
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