MAC Cosmetics

Mac Studio Fix1

Brand

MAC Cosmetics

ProjectMac Studio Fix1

Date

Apr 2025

Description

MAC Cosmetics presents the Mac Studio Fix campaign, a multi-faceted series capturing a diverse ensemble of talent. Photographed by Campbell Addy, the project leans into clean, polished beauty aesthetics, utilizing soft directional lighting against a neutral grey studio backdrop to maintain a consistent visual identity. Fashion editor and stylist Clare Byrne and makeup artist Raisa Flowers provide the aesthetic direction, while movement director Yagamoto and casting director Richard Nguyen oversee the dynamic positioning of subjects, including models Adol Akuei and Gia Love. The imagery integrates the brand’s signature product within portrait-focused compositions.

Style

Commercial, Clean, Vertical

Techniques

Natural light

Industries

Cosmetics

Color

Jet Black

Pure White

Background

Grey Seamless

Context