MAC Cosmetics presents the Born Famous 2025 campaign, a multi-faceted project that explores the intersection of high-fashion beauty and tabloid-inspired photography. Captured by photographer Sharna Osborne, the editorial series utilizes an analogue film aesthetic, incorporating grainy textures, direct flash, and 1990s-style surveillance compositions to frame subjects in chaotic, high-energy media scenarios.
The campaign features Amelia Gray and Lisa Rinna, with styling by Danyul Brown. The visual language oscillates between these candid, frenetic moments and controlled, clean beauty portraits that highlight sharp eyeliner and high-gloss textures. Hair styling by Dimitris Giannetos and makeup by Dana Delaney and Kennedy maintain a sharp, deliberate finish across both the gritty urban scenes and the studio-lit imagery.
