MAC Cosmetics
MAC Born Famous 2025 Campaign
Brand
Date
May 2025
Description
MAC Cosmetics explores the aesthetic of celebrity culture in the Born Famous 2025 campaign. Photographed by Sharna Osborne, the series oscillates between editorial portraiture and staged, high-energy tabloid documentation, utilizing grainy, analogue-inspired film techniques to frame its subjects. The project features Amelia Gray, Lisa Rinna, Francesca Scorsese, and Zaya Wade. Across various compositions, the imagery incorporates fashion styling by Danyul Brown, with hair by Dimitris Giannetos and makeup artistry by Dana Delaney and Kennedy. The visuals lean into a mix of clean, studio-lit portraits and raw, flash-heavy reportage styles.
Style
Editorial, Vertical
Industries
Cosmetics
Color
Pure White
Jet Black
Context
Advertising Campaign
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