MAC Cosmetics: Chili Campaign
Brand
Date
May 2025
Description
This commercial campaign for MAC Cosmetics showcases the brand's iconic red lipstick through a series of dynamic live-action sequences. Set within a monochromatic red environment, the project utilizes warm lighting and deep color palettes to focus on product application and the vibrancy of the shade. Directed by Consulate, the campaign features close-up framing that highlights the texture and pigment of the cosmetics. Production was handled by Tann Services, with a visual approach that emphasizes dramatic shadows and high-contrast composition.
Style
Horizontal, Commercial, Warm
Industries
Color
Crimson
Jet Black
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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