MAC Cosmetics
MAC Nudes 25 Campaign
Brand
ProjectMAC Nudes 25 Campaign
Date
Feb 2025
Description
MAC Cosmetics presents the Nudes 25 campaign, a series of editorial beauty portraits that spotlight neutral palettes and refined cosmetic applications. Photographer Jackie Kursel captures the subjects through a clean, focused lens, emphasizing natural textures and skin finish. The execution relies on a minimalist aesthetic, utilizing even beauty light to highlight structural details. Gabriella Karefa-Johnson led the styling, with hair by Tina Outen and makeup by Raisa Flowers. The work features models Alicia Olivas, Jana Julius, Lisa Han, and Zaina Miuccia.
Style
Vertical, Clean
Techniques
Beauty Light
Industries
Cosmetics
Background
Grey Seamless
Context
Advertising Campaign
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