MAC Cosmetics: MAC Studio Fix 2025 Campaign
Brand
Date
Sep 2025
Description
MAC Cosmetics leads its Studio Fix 2025 campaign with a portrait series featuring Kris Jenner. The imagery leans into an editorial aesthetic, focusing on clean, deliberate framing and a refined monochrome palette. Photographed by Inez and Vinoodh with creative direction from Nicola Formichetti, the campaign utilizes natural light to highlight the subjects. The production features hair styling by James Pecis, makeup by Fulvia Farolfi, and movement direction by Stephen Galloway.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Background
Grey Seamless
Context
Advertising Campaign
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