MAC Cosmetics
MAC Studio Fix 2025 Campaign
Brand
ProjectMAC Studio Fix 2025 Campaign
Date
Sep 2025
Description
MAC Cosmetics leads its Studio Fix 2025 campaign with a series of clean, monochrome portraits. The visual approach utilizes natural light to center focus on the product narrative through a stark, editorial lens. Photographed by Inez and Vinoodh with creative direction from Nicola Formichetti, the campaign features Kris Jenner. The production team included hair stylist James Pecis and makeup artist Fulvia Farolfi, with movement direction by Stephen Galloway to shape the final vertical composition.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Cosmetics
Background
Grey Seamless
Context
Advertising Campaign
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