The MAC Cosmetics Gifting 2026 campaign leans into an intimate, commercial aesthetic that highlights product texture and precise application. Creative director Nicola Formichetti and photographer Richard Burbridge collaborate to define a clean, polished visual language across the series.
The project captures a range of beauty imagery, from macro-focused shots of lipstick bullets to portraits of model Sculy Mejia. Makeup artist Jezz Hill, hair stylist Mustafa Yanaz, and manicurist Natalie Pavloski contribute to the detailed cosmetic styling, utilizing bright lighting to emphasize fine textures.
