MAC Cosmetics
Like A Queen
Brand
ProjectLike A Queen
Date
May 2023
Description
MAC Cosmetics presents 'Like A Queen,' a commercial campaign centered on the Studio Fix foundation and powder collection. The project leans into a clean and polished aesthetic, utilizing dynamic live-action close-ups to highlight product textures and vibrant lip colours alongside minimalist graphic design elements. Produced by Golden Projects, the content features commentary from MAC global senior artists, offering a detailed look at the utility of the Studio Fix line. The work is framed in a vertical format, designed for digital distribution with high-contrast studio lighting.
Style
Vertical, Commercial, Clean, Polished
Industries
Cosmetics
Color
Jet Black
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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