Jordan

Sep 2025

The Jordan Design System project presents a comprehensive editorial framework for the brand, focusing on streetwear aesthetics and urban versatility. Senior Art Director Matija Gabrilo oversees the visual presentation, which bridges commercial portraiture with high-contrast, cinematic framing. The series leans into a mix of natural light and deliberate flash photography to define its visual register. The imagery incorporates various textures and settings, ranging from open-air urban environments to moody, low-key studio compositions. Technical execution varies across the campaign, utilizing analogue film techniques and desaturated color grading to ground the footwear and apparel in a street-level context. Key elements include structural red typography and the recurring presence of the Jumpman logo, which anchor the design system across diverse editorial layouts.

Editorial, Vertical, Warm

Sportswear

Advertising Campaign