Jordan: Design System
Brand
Date
Sep 2025
Description
The Jordan Design System project presents a visual framework for the brand’s latest sportswear and fashion collections. Across a series of editorial and commercial portraits, the campaign leverages an urban, street-level aesthetic to showcase footwear and apparel against industrial backdrops. Creative and senior art direction by Matija Gabrilo ties the collection together, utilizing a mix of natural light and flash photography to achieve varying textures. The imagery incorporates retro, cinematic, and desaturated color grading, with subtle branding elements and recurring typographic details.
Style
Editorial, Vertical, Warm
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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