The Jordan Design System project presents a visual framework for the brand’s latest sportswear and fashion collections. Across a series of editorial and commercial portraits, the campaign leverages an urban, street-level aesthetic to showcase footwear and apparel against industrial backdrops.
Creative and senior art direction by Matija Gabrilo ties the collection together, utilizing a mix of natural light and flash photography to achieve varying textures. The imagery incorporates retro, cinematic, and desaturated color grading, with subtle branding elements and recurring typographic details.
