Jordan's 'Shattered Backboard' campaign brings a stylized, miniature approach to basketball heritage. The spot utilizes a stop-motion animation technique, unfolding on a puppet theater stage complete with velvet curtains and intricate hand-painted pastoral backdrops.
Produced by Elsewhere Films and creative agency Doubleday & Cartwright, the project balances this handcrafted aesthetic with the high-energy atmosphere of an arena. The film incorporates nostalgic film grading and an analogue feel to underscore its connection to sporting history. Machine provided music and sound design to round out the cinematic presentation.
