Jordan: Shattered Backboard
Brand
Date
Jul 2025
Description
Jordan's 'Shattered Backboard' campaign brings a stylized, miniature approach to basketball heritage. The spot utilizes a stop-motion animation technique, unfolding on a puppet theater stage complete with velvet curtains and intricate hand-painted pastoral backdrops. Produced by Elsewhere Films and creative agency Doubleday & Cartwright, the project balances this handcrafted aesthetic with the high-energy atmosphere of an arena. The film incorporates nostalgic film grading and an analogue feel to underscore its connection to sporting history. Machine provided music and sound design to round out the cinematic presentation.
Style
Horizontal, Cinematic, 1980s, Nostalgic
Techniques
Animation, Analogue / film
Industries
Color
Scarlet
Pure White
Charcoal
Background
Set-dressed
Context
Brand Film / Corporate Video
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