Jordan: Too Easy

Brand

Date

Nov 2025

Description

Jordan’s 'Too Easy' campaign captures the visceral energy of streetball culture through a series of dynamic basketball sequences. Set on an outdoor urban court, the project features high-impact, live-action footage that oscillates between monochrome shots and high-contrast color grading. The film leans into a cinematic aesthetic, utilizing slow motion to emphasize the mechanics of powerful dunks and defensive maneuvers. Developed by the creative team at Wieden+Kennedy Portland, the production incorporates a gritty, raw visual language paired with a focused sound design by BUTTER Music and Sound to translate the intensity of the game to the screen.

Style

Horizontal, Action, Cinematic, Raw

Techniques

Slow motion

Industries

Football (American)

Color

Jet Black

Light Grey

Background

Street

Context