Jordan: Tatum3 - That Dude
Brand
Date
May 2025
Description
Jordan showcases the Tatum3 sneaker in this commercial campaign, featuring a relaxed scenario where two subjects recline in spa chairs. The film leans into a humorous tone, utilizing dramatic lighting and a matte finish to frame the athletes in a controlled studio environment. Developed with creative and production support from Otoh, the project captures a low-key, cinematic aesthetic through live-action technique. Post-production and VFX were managed by a collaborative team including Trafik, Scheme Engine, Modern Post, and Foreign Xchange, with sound design provided by One Thousand Birds.
Style
Horizontal, Cinematic, Matte
Industries
Color
Pure White
Jet Black
Background
3D Rendered Scene
Context
TVC / TV Commercial
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